In January 2023, Stay Tuned, NBC's Gen Z news brand, launched on Snapchat stories as @Stay_StayTuned. I was responsible for creating original content for this new audience for Stories and Spotlight, building up our engagement from scratch while finding creative ways to use in app features and interact with our viewers. 

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The content below ranges from on camera greenscreen news updates, man on street content about trending topics, and behind the scenes office videos showcasing our wider team. I pitch/produced all of the content below, shot most of it with iPhone's (our man on street was shot with my Canon 80D), and edited in Premiere.